by Katiuscia Vaccarini : Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers

ISBN : #3319621920 | Date : 2017-10-12

Description :

PDF-d046d | This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering… Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers

Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers by by Katiuscia Vaccarini

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